Let’s work together to give your organisation a Wyda perspective.

Say hello to the Wyda team

Kate Kesby

Founder, Director, Coach

Kate spent years in corporate Australia working in finance, sales, operations and leadership positions before starting her own consultancy – to help people and the companies they work for, achieve sustainable high performance.
Throughout her career she’s carried a deep-seated curiosity into human behaviour, and having been exposed to so many different departments, across so many global organisations, she brings a breadth of experience to every partnership, deftly matching Wyda’s learning experiences to the unique context and goals of our clients.
Kate leads the business with a strong focus on integrity, pragmatism and wellbeing, and serves as an Executive Coach, master of insight selling, and lead facilitator.

Phoebe Ison

Performance Coach

Phoebe has worked in a variety of Revenue Enablement and B2B Sales roles. When she experienced the Wyda business simulation for the first time as a customer, she realised it was the missing ingredient unlocking the power of insight.
Now, as Wyda’s Performance Coach she brings a wealth of experience transforming organisations into customer-centric growth engines, using insight selling techniques to help buying groups make confident purchases, with valuable outcomes.
Phoebe’s experience covers a range of sectors including technology, consulting, and financial services, and she’s an expert in guiding and nudging professionals to get the most out of their own personal learning experiences.

Dinesh Mohan

Head of Products

Dinesh is one of those people who has truly embraced lifelong learning, and the insights that come from a breadth of perspectives.
With a background in Electrical Engineering and experience in Cloud Engineering, Dinesh gained an Executive MBA from UNSW, with time spent at the Stockholm School of Economics.
His role at Wyda involves shaping our product strategy and management, leveraging his technical expertise, strategic vision, grounded pragmatism and deep understanding of data analytics.
Dinesh’s dedication to innovation in experiential learning keeps us at the forefront of the industry, consistently exceeding our clients’ expectations.

Fraser Stirling

CTO

Fraser has an incredible ability to make technology work, just as it should do.
He’s been doing this for over decade now, adapting technology across start-ups, SMEs, and enterprise in the B2B and B2C space.

Having worked on infrastructure, software and data in Australian organisations, and
regionally across APAC, he’s perfectly placed to help Wyda develop and grow.

With a business degree and a Masters’ in business law, he’s also no stranger to broadening his perspective, bringing all of this to the team while acting as a fearless customer advocate too.

Together we believe

Our purpose is to practically increase equality, democratise knowledge and bring diversity of thought into the workplace, leading to better outcomes for all.

Education changes
everything

But not on its own. It takes people – with common goals and diverse perspectives seeking to learn and grow together, with commitment to put their learning into action. We believe in removing the traditional elitism from business education.

Business can be
better

Business has a powerful influence on people, communities and the world at large.
We know it hasn’t yet lived up to its full potential to use its powers for the common good. We believe high perfomance and doing good are not conflicting goals.

It's still about the
people

In the age of AI, meaningful human connection is critical to business success. Connection, empathy, nuance, judgement, critical thinking, trust, and vulnerability underpin your future.

Our values guide our actions.

We approach everything with these big values in mind, translating lofty ideals into practical and tangible ways to bring them to life in the flow of our work.

Brave

Stand for something.
Speak up.
Truth to power.
Take intelligent risks.
Think big, back yourself.
Give it your all.
Put it out there.

Impact

Do what matters most for our clients and communities.
Connect broad ideas and deep expertise.
Be a force multiplier.
Build capability and confidence.
Make a difference.

Compassion

Empathy in action.
Assume good intent.
Humanity is a feature.
Listen deeply.
Help others realise their greater potential.
Progress over perfection.

Real

Pragmatic, grounded.
Real-world, evidence based.
Substance over sizzle.
Authentic, candid.
And yet – optimistic.
Humility.

Curious

How might we?
What if? Why not? What makes you say that?
What else is true? What other perspectives are there?
I wonder….Explore new ground.
What’s next?

Challenging the status quo, in what we do and how we learn.

Wyda really began in 2013, when Kate Kesby left a successful corporate career to become an Executive Coach, advisor and facilitator and built a team to help clients change behaviour for better outcomes.

Her experience had included finance, sales, commercial operations, leadership and transformation, however it was her curiosity about human beings and how to bring out the best in people under pressure or change that really motivated her.

Over the years, Kate saw the gap between the real-world experience of executive decision making, with staff, suppliers, partners simplified perception of how decisions are made, creating frustration, cynicism and misalignment.

Across industries and markets Kate observed intelligent, engaged people struggling to lead effectively, or elevate their business conversations because they lacked a breadth of commercial acumen and perspective. No matter how many years they’d worked in the business they were, in effect, constrained by their own siloed expertise.

The problem was commercial acumen wasn’t proactively taught, being developed instead through years of experience and exposure to different organisations, from customers and suppliers to regulators and partners. So, Kate created an immersive business simulation that quickly gave leaders, sales teams and professional consultants the breadth of experience they needed to build commercial acumen and client empathy.

This gave people a wider, more balanced perspective of business as a whole, and truly helped to close the knowledge gap. Wyda Perspective™ was launched in 2020, and it’s now at the centre of our business – activating your employees’ knowledge, delivering the perspective they’d take years to achieve otherwise, and helping them grow your business faster, from the inside out.

Fast forward to today and our team have developed a suite of services that solve real-world problems for leaders, sales teams, professional services, and the customers they serve.